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Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their history they have always stayed true to their ethos of authenticity, integrity and attitude.

The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery.

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Fred Perry Jacket Brentham Sky

Fred Perry Jacket
£119.00

Fred Perry Polo Shirt Bold Cuff Black

Fred Perry Polo Shirt
£69.99

Fred Perry Polo Shirt Bold Cuff White

Fred Perry Polo Shirt
£69.99

Fred Perry Polo Shirt Bomber Stripe Black

Fred Perry Polo Shirt
£65.00

Fred Perry Polo Shirt Bomber Stripe Caramel

Fred Perry Polo Shirt
£65.00

Fred Perry Polo Shirt Bomber Stripe Lead

Fred Perry Polo Shirt
£65.00

Fred Perry Polo Shirt Colour Block Apricot

Fred Perry Polo Shirt
£59.99

Fred Perry Polo Shirt Colour Block Sky

Fred Perry Polo Shirt
£59.99

Fred Perry Polo Shirt Contrast Panel Rich Red

Fred Perry Polo Shirt
£69.99

Fred Perry Polo Shirt M3600 Bright Pink

Fred Perry Polo Shirt
£65.00

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